Tales of the Cocktail® New Orleans 2016

“If you build it, they will come”
This is not quite what Kevin Costner heard in Field of Dreams, but it may ring true to bar owners. Physical building is just the start; brand and business building is crucial. Hence the need for social media: a key driver for building a bar's business, every bit as important for a bar as branding, or your team, or menu development, and linked to all those.

Three class-leading exponents of social media (two owners of great bars from London and New York and one craft spirits specialist) will make sure you improve your bar’s social media performance.

Our panelists will give in-depth details of building their businesses through very different social media approaches. We will review the social media activity of other top bars and look at how bars and drink brands can work together on social media.

In addition we will help bar owners (via a private Facebook group discussing best practices) from the time you buy your seminar ticket, through to the seminar in July and beyond. Up to 10 early ticket purchasers will get statistics to help monitor their improvement as well as more detailed one-on-one coaching before the seminar.

In summary this will provide a very practical demonstration as to how bars can improve their social media – and their business - with a variety of skills. Skills practiced by attendees before the seminar. Attending this seminar will be unique, providing tools beforehand, expanded seminar content, and connecting attendees with like-minded experts and professionals to provide ongoing learning afterwards.